There is a quiet belief that blogging is outdated. It is not. What has changed is how it is used.
Blogging is no longer just about publishing regularly. It is about creating useful, searchable, lasting content. A good blog post: answers real questions, provides clarity, builds trust over time.
Unlike social posts, it does not disappear in the forum's inevitable flow. It continues to work in the background, being available, attracting the right people.
Blogging is not fast. It is steady. And steady, over time, becomes powerful.
And Seth Godin is not the only famous writer who turned a collection of blog posts into a best selling book. Two in fact:
1. Small Is the New Big (2006)
2. Whatcha Gonna Do with That Duck? (2012)