Today's tip may be a bit of tough for some... No customer cares what you paid, nor do they want to hear it. It's an instant vibe killer. Your customers want to know they are getting the lowest price possible. If you disclose you paid $50, can you truly expect it to sell for $85? If you paid $50 then that's the market price, why should they pay more? Why are you a better single item buyer than your customer? You are a bulk or wholesale buyer, and you may have a cost average assigned to each piece in a lot, but don't single out a single item and flap your arms while clucking on about how hard it was to buy or that you're in too deep on it... Your customers will exit the room, I promise you that. I will occasionally share a price paid with the room simply as an interesting talking point, but never from a mentality of "I paid $50 so I need to make $75". I still start the item at $10 and let the room dictate what it's actually worth. I understand you may not have 50 people in your room, so start it at half market price so you don't take a huge hit. You will ALWAYS sell some items at a loss. If you aren't missing on a few pieces every show, you're not growing. The following phrases I hear all the time, and I urge you to cut every one of them out of your sales flow: - I paid up for this - I paid X dollars for this - I need to get AT LEAST X dollars for this - This was expensive - I paid too much for this - I got carried away on this one - I don't have much room on this Set an asking price, start the auction, tell everyone why they should buy it, hit the gas and if you don't have a different item in your hands in 22 seconds, you're in the wrong industry. Fondly written with 🐢 noises and NOT ai, Brad/threefortytwo

Hope everyone is hitting the mother load this weekend 🤗 Have an awesome day and I'll see people on Whatnot tomorrow night for the auction of the month! Also, our monthly private auction is coming up for premium members! This will be our third! Let's lock in Saturday the 23rd. I had to push this back one week. I will DM a link to all Premium membership folks. Want to sign up? I'd be thrilled to have you. The jewelry is next level, and the prices are dumb, I guarantee it. 💕👍🏻 Go here, easier in a computer: https://www.skool.com/jewelryiq/plans Brad/threefortytwo

I found this interesting. Maybe you will too. 🐢🫦, Brad

Well, half rant, half advice. Plain and simply put, I'm tired of watching new people or less knowledgeable jewelry people eat shit sandwiches from experienced individuals in this industry. It's just jewelry. It's not a secret recipe. It's not saving anyone's life, and it certainly doesn't make you better than the next guy/gal. Just be kind. Yes, you studied for 30 years, congratulations. I hope I'm not like you when I reach the same point. If jewelry makes you feel poorly toward other people or makes you want to be negative, then maybe you should consider a different hobby until you're ready to act like a respectable/respectful person. XO, Brad

I’m unboxing if anyone wants to stop by and say hello 🐢🫶 if you don’t see the call at the top of the page, click the classroom tab and join call