Most agencies think retention starts at renewal — or worse, when a cancellation notice shows up. It actually starts the day the customer says yes. I'm hosting a free 30-minute live session where I'll walk through the exact playbook I've refined over nearly three decades of keeping clients — not just to the first renewal, but to the second, the third, and beyond. Here's what we'll cover: - Why retention is a process, not a renewal-season scramble - The full customer journey — and the stages where most agencies quietly lose people - The four things that actually drive retention (and why retention itself is the byproduct) - How to turn any recurring problem into a repeatable system your team runs without you - The handful of numbers worth measuring Come with one process in your agency that frustrates you most — you'll leave with a concrete idea or two you can put to work that same week. 📅 When: Tuesday, July 21st, 4pm Eastern 📍 Where: Zoom — https://us02web.zoom.us/j/83087270353 Drop a comment below if you're in, and bring your questions. This one's built to be practical.