Here's something most of you tards are sleeping on. Your reels get you found. Your Stories are what make people STAY.
Think about it. Someone lands on your profile from a viral reel. They see your grid, maybe watch another video. Cool. But they're still a stranger. They don't know you. They don't trust you. They're not buying shit from you yet.
Stories change that. Stories are where people feel like they actually know you. Your morning coffee. Your commute. You ranting about something that pissed you off. You celebrating a small win. That's the stuff that turns a viewer into a fan.
I had a student — single mom, teaches kindergarten, posting parenting content. Reels doing decent, 10-20K views. But nobody was DMing her. Nobody clicking her link. Zero conversions.
I told her to start posting 5-7 Stories a day. Just her life. Getting the kids ready. Showing her lesson plans. Talking about her day. Within two weeks her DMs exploded. People felt like they KNEW her.
Here's the play: 5-7 Stories per day. Don't overthink it. Mix in polls and questions — that engagement tells Instagram your audience gives a shit. But don't go over 10. That clogs it up and people tap through without watching.
If you posted zero Stories this week, that's your homework. Start tomorrow. 5 Stories. Just show your damn day. Tag me when you do it.