Deep dive worksheet 1
WORKSHEET 1 — POSITIONING WORKSHEET
Section A: Your One Person
1.Who is the ONE person your faceless brand helps?
Women aged 60–75 who are retired, widowed, divorced, or empty nesters
2. What age range are they? 60-75
What is their emotional state right now? Anxiety and Financial insecurity
What is their biggest frustration? Loss of purpose and Identity
What dream are they holding onto? Leaving a positive Legacy, Maintaining meaningful relationships and financial stability
Section B: The One Problem
- What is the ONE problem they want solved? To stay independent and their physical well- being
- What have they tried before that didn’t work? Fraudulent work from home schemes
- Why is your approach simpler or different? It will be personal and done for you products.
Section C: Your One Promise
- What is the process you guide them through? Focussing on a simple step-by step- process that minimises the technical hurdles and leverages existing skills and interests.
- What transformation can they EXPECT (not guaranteed)? Greater efficiency, expanded market research, and new passive income streams.
- What type of content will help deliver that promise? Storytelling and attraction marketing
2
2 comments
Deep dive worksheet 1
powered by
skool.com/inspirecreatemonetize-1481
🔥 Empowering driven people to transform mindset, gain confidence, and build multiple income streams — creating freedom, purpose, and independence!
Suggested communities
Powered by