WORKSHEET 1 — POSITIONING WORKSHEET Section A: Your One Person 1.Who is the ONE person your faceless brand helps? Women aged 60–75 who are retired, widowed, divorced, or empty nesters 2. What age range are they? 60-75 What is their emotional state right now? Anxiety and Financial insecurity What is their biggest frustration? Loss of purpose and Identity What dream are they holding onto? Leaving a positive Legacy, Maintaining meaningful relationships and financial stability Section B: The One Problem 6. What is the ONE problem they want solved? To stay independent and their physical well- being 7. What have they tried before that didn’t work? Fraudulent work from home schemes 8. Why is your approach simpler or different? It will be personal and done for you products. Section C: Your One Promise 9. What is the process you guide them through? Focussing on a simple step-by step- process that minimises the technical hurdles and leverages existing skills and interests. 10. What transformation can they EXPECT (not guaranteed)? Greater efficiency, expanded market research, and new passive income streams. 11. What type of content will help deliver that promise? Storytelling and attraction marketing