Only posting on LinkedIn isn't valid anymore.
You can get 20-30x the profile views if you post comments too.
And, here's the thing:
1. 99% of the comments we see are fully AI. Zero time or effort spent on them. You don't know whether you're talking to a person.
2. Organic reach has dropped by over 40-50% for many. Same content, same strategies, but reach is down significantly.
3. Comments are easily driving 10K+ impressions, driving tons more traffic to your profile, leading to more sales (if profile is optimized).
4. Replies on posts take 30-60 seconds (without AI), while content can take 30-60 minutes. The ROI of comments is MUCH higher than content.
Now, I'm not saying ONLY post comments.
But I am saying to do a lot of BOTH.
Here's your to-do list for today:
1. Don't cry about how LinkedIn is right now.
2. Create lots of amazing, high-value content.
3. Spend 1 hour a day sending unique comments.