LinkedIn keeps changing, but here's what I've noticed that doesn't: 1. Your hook should match your content People do this all the time. They have an amazing opening line. Then the post talks about something else. It's confusing. It breaks trust. Instead, summarize what's coming in your post in the first three lines. DO NOT use clickbait. 2. Engagement creates reach (not the other way) I would recommend spending 90% of your time engaging with OTHER people's content. Not only with your posts. Not just bigger creators. Find 5-10 NEW people every day and have some really cool conversations with them. This is the most efficient organic growth method. 3. DMs are for building relationships, not sales People won't buy from a single DM. It's always way before that. Use your DMs to start conversations, ask questions, and be genuinely curious. My rec is to DM one person from your ICP who viewed your profile or content every day. Consistently do these three things. It does not matter how often the algorithm changes, none of these LinkedIn strategies is going anywhere. 👉 PS. What have you been trying that HASN'T changed? ALEX

Happy Monday fam. I've got a quick poll for you all to answer. Building a bit of a system for reach right now and the new 360Brew algorithm. This will help with my system! 👇🏻

I've spent 3 years watching founders make the same mistakes on LinkedIn. Here's what separates beginners from the people actually making money here: Beginner Mindset: 1. Posts whenever they feel like it 2. Tries to appeal to everyone (appeals to no one) 3. Hides behind a perfect image 4. Quits after a month of "no results" 5. Jumps on every viral trend 6. Slides into DMs with a sales pitch 7. Leaves lazy comments like "Great post!" 8. About section reads like a boring resume 9. Complains about the algorithm 10. Waits until everything is "perfect" 11. Compares themselves to massive creators 12. Tries to sound like an expert 13. Disappears after a few posts flop 14. Headline: "Founder at Company XYZ" Expert Mindset: 1. Plans content in advance (even just a week) 2. Speaks directly to their ideal customer 3. Shares failures and what they learned 4. Commits to 6-12 months minimum 5. Focuses on delivering consistent value 6. Builds real relationships before selling 7. Adds thoughtful insights in comments 8. About section tells a story + clear CTA 9. Knows consistency gets rewarded 10. Knows you become ready by doing 11. Only compares to their past self 12. Shares what they're actively learning 13. Keeps showing up regardless of likes 14. Headline: "I help [audience] achieve [result]" Mindset is the difference here. I'm probably one of the simplest guys you'll meet, but I've stuck with this for years. You can too. PS. How many of the 'EXPERT LABELS' are you currently doing? I'm currently at 14/14 but some days I feel more like a 7/14 haha. Let me know below what you're at.