Happy Wednesday my friends. I felt like I needed to share this with you today: LinkedIn keeps changing, but most of the fundamentals remain the same. 1. Your hook should match your content -> Do not use clickbait hooks. That does not work on LinkedIn and will destroy your trust. 2. Engagement creates reach (not the other way) -> You should spend 90% of your time engaging with OTHER people's content. 3. DMs are for building relationships, not sales -> No one buys from a single DM. The decision happens way before that. My rule: DM 1 person from your ICP who viewed your profile every day. The algorithm will change. The features will evolve. But these three rules are good forever. 👉 SO, out of these three rules, which ones are you using right now? Let me know on this post, as well as if you're doing anything else daily on LinkedIn.

Your posts need to do 2 things at once: 1. Give people something they can use TODAY 2. Make them want to reply and engage Most people only do one or the other. They either: • Share solid advice but forget to ask a question • Write engagement bait with zero real value The posts that actually convert do BOTH. They give actionable takeaways. AND they start conversations. So before you hit "post" next time, ask yourself: 1. Can someone actually USE this advice now? 2. Did I give them a reason to comment? Below this post, I'd love to know the following: What about you? Do you always include a "next step" in your posts? Let me know. Alex