Tip of the day 3/11 ⬇️ Here's what doesn't change on LinkedIn

Happy Wednesday my friends. I felt like I needed to share this with you today:

LinkedIn keeps changing, but most of the fundamentals remain the same.

1. Your hook should match your content -> Do not use clickbait hooks. That does not work on LinkedIn and will destroy your trust.

2. Engagement creates reach (not the other way) -> You should spend 90% of your time engaging with OTHER people's content.

3. DMs are for building relationships, not sales -> No one buys from a single DM. The decision happens way before that.

My rule: DM 1 person from your ICP who viewed your profile every day.

The algorithm will change.

The features will evolve.

But these three rules are good forever.

👉 SO, out of these three rules, which ones are you using right now? Let me know on this post, as well as if you're doing anything else daily on LinkedIn.

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