SHARE THE DANG CONTENT... · The LinkedIn Boardroom

SHARE THE DANG CONTENT...

I almost didn't send to my email list this morning.

And that decision would have been a mistake.

Let me explain.

This morning, I sent an email to my list sharing takeaways from an ad scaling presentation I delivered over the weekend.

The content covered the fundamentals-keeping ad campaigns simple, focusing on what actually moves the needle.

But before I hit send, I hesitated.

The voice in my head said: "This is too broad. Not specific enough. People need a step-by-step system, not high-level concepts. This isn't good enough."

I almost deleted it.

Instead, I sent it anyway.

Two hours later, I received this response:

"Hey Aaron, I'm launching ads next week. This was exactly what I needed to see right now. Super helpful-thank you."

That reply made me realize something important:

We're often selfish with our content without realizing it.

Here's what I mean:

We hold back because we think our insights aren't polished enough, detailed enough, or valuable enough. We tell ourselves we need to go deeper, create something more comprehensive, or wait until we have the "perfect" framework.

But while we're busy perfecting our content, there's someone out there who needs to hear exactly what we're holding back.

Someone who's: → Three steps behind where we are right now → Struggling with the exact problem we just solved → About to launch something and needs that one perspective to move forward with confidence

What feels like "basic" information to you is a breakthrough for someone else.

What seems "too high-level" to you is exactly the clarity someone else has been searching for.

What you dismiss as "not ready yet" is perfectly timed for someone who needs it today.

The marketplace doesn't need more perfection. It needs more consistency. More generosity. More people willing to share what they've learned without overthinking it.

So here's my challenge:

What's one thing you've learned recently-through experience, failure, or success-that you've been holding back from sharing?

What insight are you sitting on because you think it's "not enough"?

Share it. This week. Today, even.

Because you never know who's going to see your content at exactly the right moment. And that timing might change everything for them.

Stop waiting for perfect. Start sharing consistently.

The person who needs your message doesn't care if it's polished. They care if it helps them take the next step.

What's one lesson you've been hesitant to share?

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