I almost didn't send to my email list this morning. And that decision would have been a mistake. Let me explain. This morning, I sent an email to my list sharing takeaways from an ad scaling presentation I delivered over the weekend. The content covered the fundamentals-keeping ad campaigns simple, focusing on what actually moves the needle. But before I hit send, I hesitated. The voice in my head said: "This is too broad. Not specific enough. People need a step-by-step system, not high-level concepts. This isn't good enough." I almost deleted it. Instead, I sent it anyway. Two hours later, I received this response: "Hey Aaron, I'm launching ads next week. This was exactly what I needed to see right now. Super helpful-thank you." That reply made me realize something important: We're often selfish with our content without realizing it. Here's what I mean: We hold back because we think our insights aren't polished enough, detailed enough, or valuable enough. We tell ourselves we need to go deeper, create something more comprehensive, or wait until we have the "perfect" framework. But while we're busy perfecting our content, there's someone out there who needs to hear exactly what we're holding back. Someone who's: → Three steps behind where we are right now → Struggling with the exact problem we just solved → About to launch something and needs that one perspective to move forward with confidence What feels like "basic" information to you is a breakthrough for someone else. What seems "too high-level" to you is exactly the clarity someone else has been searching for. What you dismiss as "not ready yet" is perfectly timed for someone who needs it today. The marketplace doesn't need more perfection. It needs more consistency. More generosity. More people willing to share what they've learned without overthinking it. So here's my challenge: What's one thing you've learned recently-through experience, failure, or success-that you've been holding back from sharing?

Creating content shouldn't feel "forced." Content also shouldn't be used ONLY to sell. Building a personal brand online doesn't mean you're doing it just to sell something to an audience of people that find your stuff interesting. It's deeper than that. People quit because they have ZERO passion. Zero Passion = Zero Good Content My recommendation is simple: If you're creating content. Posting daily. Making videos. Do it because you ENJOY creating content. You enjoy getting on camera. Not just because you want to sell something. Your business grows with your brand as you promote yourself. If you want to just be that annoying sales guy, run ads. That'll be better for you. Live through your social media. Be yourself. Have fun. You don't need 1,000 different hacks to get clients. This is exactly what I've been doing for 8 years on different social media funnels. It's also how I've grown to over 300,000 followers on different platforms. If you stick with client "hacks" or the "viral systems" people claim to have on LinkedIn, you won't succeed long-term. Keep this in mind ^^^

We only have 58 days until 2026. My goal is to help you get everything setup for your personal brand / business so you have what you need to start the new year strong. I built the 90-day challenge for you. It's free. You can get through it all and begin getting results well before the 90 days. You have 58 days left to build something great before 2026. Start here. As you go through the challenge, make your own posts in the Skool about your journey, what results you're seeing, and how your content is going! We want to follow along!! LET'S GOOOOOO! 🔥 (I'll be sending merch to people who actually get it done and show the results over the next few months. Don't sleep on LinkedIn, the results right now are INSANE!).

Since joining the community and implementing @Alex Colhoun s stuff, I’ve seen some firing growth on LinkedIn ! I’d def say one of the top 5 free communities out there with actual tangible/actionable info that isn’t constantly trying to upsell and push other products Currently day 10 of the 90 day challenge btw so I suggest you do the same ;)

Hey @Alex Colhoun would really love your insight on this Here's something that I'm struggling with: how do I battle the matrix between believability and authority? What I mean by this is Alex made a post yesterday, I believe, about how you don't wanna use clickbait in your posts, and the example that he gave is "Here's how we made a hundred thousand dollars in a few days without ads." But the thing is, we actually did this lol. It's not abnormal for us to do a 100k days because we do 2.5-3m per month. That being said, I have a lot of really big numbers and proof that I can show in terms of being able to hit these numbers. But am I hindering myself because the mass market won't believe these things just from their sheer mindset of not being at that same level? Would be interested on how you would navigate this