Most people only look at reach and impressions.
But the real power lies in the emails LinkedIn automatically sends to your subscribers.
Example from my wife:
π Her last newsletter had only 93 impressions β with just 250 subscribers and about 2,000 followers.
π Still, she got an inbound application via email, because the reader felt deeply understood by her content.
That proves:
Itβs not about big reach. Itβs about the right people seeing the right content.
Now imagine having 1,000 of your ICP as subscribers β and being able to send them strategic content, for free.
Thatβs basically your own email list inside LinkedIn.
π¬ Question for you:
Are you already using the LinkedIn newsletter β or do you still think itβs βtoo small to matterβ?