A lot of people make "going viral" on LinkedIn way more complex than it is.

For me, it's pretty simple. I'm doing it for both myself and all of my clients' profiles as well.

We got 106k impressions in the last 7 days, 3 booked calls for another client, and $90k service launch in 30 days for another.

This is the structure behind it:

1. Tell real stories across your full content funnel

Top of funnel, middle of funnel, bottom of funnel. Every single stage. Even bottom-of-funnel posts should be built with storytelling. A post about how I feel while doing the work will usually convert better than a post explaining the offer. People want the experience, they want the movement, the want to be brought into the process.

2. Speak your stories before you write them

During ideation, I don't want polished writing, I want a lived experience. If I were creating your content, I would get on a call with you once a month and go deep on what has happened recently in your life, your business, and your career. The actual day-to-day and normal stories that you have BECOME the content.

3. Keep a list of wins/losses

I write down accomplishments I can pull into posts to build authority. You can drop your recent wins from clients, growth numbers, analytics, or whatever you normally sell, share it in your posts. Once per post is enough. Give people a reason to trust YOU.

4. Use easy CTAs on top-of-funnel posts

Yes or no questions work best. They are simple to answer, they get more engagement, and that helps the post travel further. Your top-of-funnel content is to get a simple answer, get attention from your audience, and get people to know you.

I go even deeper on this on my masterclass this Friday. You can RSVP your seat at https://lnkd.in/edzwAaQ3

P.S. What's your current "easy growth hack" on LinkedIn these days?

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A lot of people make "going viral" on LinkedIn way more complex than it is.