Looking back, I started on LinkedIn 3 years ago. This was a HUGE jump for me. I quit everything else I was doing. And went full on into educational content. Never in my entire life had I ever run such a simple yet sophisticated business, and here we are today. Here's what my 1-person business looks like as of today: 1. I work on my own time. 2. I build whatever I want for my business. 3. I don't have to ask anyone for permission. 4. I don't need to rely on anyone else. 5. I work remotely from anywhere 🌎 6. I make decisions incredibly quickly 7. I am okay with messing things up 8. I can build out anything When you start your personal brand and business PLUS while using LinkedIn, you have the freedom to build out exactly what you want. Not what others tell you to do. Your ideas, your business models, and your very very simple yet profitable system. I'll be sharing my LinkedIn Growth System tomorrow at 12 PM EDT in my Live Masterclass. I'm only allowing 30 total spots to be filled. It's LIVE with me. RSVP here -> https://lnkd.in/edzwAaQ3

So many creators on this platform are going to underestimate what this means for us building on LinkedIn. This is farrrr beyond just a "creator feature." The Creator Marketplace should fix the entire discovery problem that we've been seeing for years. Now LinkedIn is pulling all of this into one place inside the Campaign Manager. Brands can: • Search for vetted creators by topic • Review audience and content fit • Reach out directly for partnerships • Extend campaigns with BrandLink Creators can: • Approve how sponsored content gets used • Choose how brands contact them • Feature the work they want seen • Put their profile in front of brands Creator marketing on LinkedIn is tied to TRUST. And creator marketing is also one of the largest forms of marketing for brands right now in 2026. Right now it’s in alpha, with creator discovery for select brands and creators in North America and English-only content. Keep a look out in the next few weeks if you get access early to the Marketplace.

I recently reanalyzed my LinkedIn performance using Shield’s post level data and wanted to share a perspective that may be useful for anyone experimenting with different growth models. I previously used MagicPost (https://www.skool.com/innovator/from-engagement-anxiety-to-authority-compounding-what-my-linkedin-data-actually-showed?p=eb51b20c) which showed trends. Shield revealed the mechanics. Many in this community optimize for volume, reach, and conversion, and that absolutely works when the goal is lead flow, offers, or audience monetization. My goals are a bit different, which led me to look at the data through a different lens. Shield showed something interesting in my case: - Impressions continued to rise even during periods of lower engagement - Follower growth stayed consistent - Posts that interpreted industry or leadership signals were distributed despite modest likes That pattern reflects the audience I am trying to reach. Senior operators, investors, and board level leaders tend to engage quietly. They read, save, and follow more than they like or comment. The takeaway for me was not that one approach is better than another, but that metrics have to match intent. When the goal is credibility, trust, and long term positioning, engagement can lag relevance for quite some time. For Q1, I am simplifying rather than scaling. Fewer posts, clearer themes, and more narrative continuity. That may not be optimal for selling, but it is aligned with my objectives. Sharing this here because it helped me avoid misreading my own data. Curious how others in the group adjust their scorecards when running multiple goals across different audiences.

Hey guys. Super excited to share this with my Innovator Fam. We're building an in-house dashboard for members of THIS community. It will cost you $0 to use. The features are what many of the paid tools have ($40-$100 bucks a month, even), so I'm really excited to offer this for you all. I'll share launch dates and when you'll have access to everything. Our content tracker is already underway and working. If you'd like access to the dashboard to manage everything LinkedIn, comment on this post so I can get a headcount. Might be dropping some features early as well. Alex

Happy Friday fam. There is no point in posting content for a few weeks or trying to get new clients on LinkedIn if you're only going to quit in the first 1-3 months. That's a waste of time. Most people get stuck at the start. No likes, no new leads, no new comments. Starting a brand and business is difficult. It's not supposed to be that easy, especially at the start. My recommendation is to keep at it. Keep posting. Keep sending DMs. Keep showing up. I didn't get my first client on LinkedIn for about 9 months lol. Keep going.