Quick reminder, this Wednesday, 3rd December at 2pm Sydney time, I am running the masterclass on the 10-Day Nurture Sequence and how to turn it into a 90-day trust-building system. Most clinics think their issue is marketing. It’s not. It’s what happens after the lead comes in. This session breaks down that gap and shows you how to close it. 🧭 The Gap Most Chiros Don’t See Here’s the honest truth: Most clinics lose their leads before the first conversation ever happens. Not because the leads were “cold” …Not because Facebook “sent low-quality people” …But because the clinic never created enough safety, clarity, or connection for the lead to take the first step. Cold leads don’t book because you reminded them. They book when they trust you can help. And right now, most nurture sequences don’t build that trust, they push too soon. This is the gap we’re closing on Wednesday. 🧱 What We’ll Work Through in the Masterclass Your CRM comes with the basic 10-day sequence: - 6 SMS - 1 email But the templates alone aren’t the problem. The real issue is the psychology driving each message. On the session, we’ll break down: 1. The emotional arc every cold lead goes through (Pain → Possibility → Clarity → Safety → Action) 2. How to customise your messaging so it feels human, not automated 3. How to add two more emails and stretch your sequence to 90 days 4. Why most clinics get Day 1 wrong. And how to win the first message so everything afterwards works. 5. How to re-educate leads who’ve “tried everything before” 6. Why trust, not offers, drives bookings And how to build that trust one message at a time. If you want more consistent bookings, more confident leads, and fewer “ghosts,” this is a must-attend session 💪 You can find the link in the calendar.

Please email me on garrycarless66@gmail.com as Im having trouble with paying the Black Friday Plan. Thanks Angus.

Hey Guys, this is a message from @Aaron Hills and the media buying team "Reminder - Black Friday Cyber Monday is here. Deals are being announced already one week out (28 Nov-1 December) CPMs are tripling at this time. Work on averages, not exacts. Move your focus from Cost Per Lead to Cost Per New Patient. Focus on SMS, Email, and calls. work your lists. Actions that you can control. Expect December to ease, then Jan will be where the cheapest lead arbitrage is. Spend moderately now, push through Jan."

Happy Friday everyone! Over the past few weeks I have had a couple of convos with chiros about launching their own skool groups for their patients + I have seen a few of you on here who have already started one. I am just curious about the execution and where it fits into your overall strategy. If any of you are willing to share, I would be interested to know if this is an attraction system, a retention strategy or just for a new avenue of revenue. Personally I have no opinion on which is best, maybe it is a mix of all three. Also I am interested to see how you are finding the set up and management of these groups. I.e. I've built this one and I would be more than happy to make a quick crash course on how I have done it if that helped 😊 Anyway, any insight would be greatly appreciated 🙌🏻

A few of you have already taken advantage of the discount and started building out your CRM, Ads and overall marketing system. This is a reminder for those who haven't, the price will go back to normal end of day tomorrow and won't come down again. If you are sitting on the fence about finally getting your marketing in order, this is a nudge to push you off it 😂 If you are unsure or have questions just DM me.