Hey Angus, you posted, or sent a video a while back about patient and camera positioning, is that video still available?

Full Blog, check it out here: https://www.pracdev.com/post/these-5-ad-types If you’ve ever run Facebook or Meta ads and felt like nothing stuck… you’re not imagining it. The ad landscape has changed. That’s why we broke down the exact 5 ad types that are consistently getting results for chiropractic clinics right now - including scripts, when to use them, and how to film them (without expensive gear or production teams). These are the formats we see winning all over Meta right now. Inside the blog you’ll learn: - How to build trust before someone books - Why only certain formats make Meta want to show your ads - How to position your offer, process, and outcome in video - What kind of creative Meta actually favours - And practical filming & scripting tips for chiropractors This is a strategic playbook for creative that converts with real examples and scripts you can start using today. Check it out here: https://www.pracdev.com/post/these-5-ad-types

Hey Angus great to connect Simon

Most clinics don’t fail because they’re bad at marketing. They fail because they don’t have a 12-month NP system. So if I had to build one from zero in 2026, here’s exactly what I’d do: 5 new ads every month Weekly lead list reactivation Manual inactive patient reactivation A real content engine (Authority, Authenticity, Action) A monthly newsletter Appointment setter training Build ONE system per month (from the 5 Levels) Do this for 12 months and you end up with: • 60 ads in rotation • A warm list that books every week • A CA that converts at 50%+ • A content library that builds trust • A marketing engine that runs on rhythm, not stress This is how clinics make marketing predictable. This is how they make it profitable. This is how they finally get out of “feast or famine.” I broke the whole plan down step-by-step here: Read the full article - https://www.pracdev.com/post/12-month-np-guide

Everyone sees the January spike. But almost no clinic understands what it actually means. January isn’t “momentum.” It’s rebound demand. And clinics make the same mistake every single year: They assume January’s numbers = growth. The winning clinics do something different: They treat January like the only month where demand is high and pressure is low. They use it to: ✔️ Build their acquisition system ✔️ Train their NP call OS ✔️ Launch new nurture ✔️ Film their creative ✔️ Build a 20-ad library ✔️ Map out the year ✔️ Lower CAC with fresh angles Not react. Build. This is why some clinics thrive by mid-year while others fall apart. January sets the trajectory of the whole year. Full thesis here — this one matters: 👉 Read the full article - https://www.pracdev.com/post/the-2026-playbook