This Week’s Premium Masterclass: Fixing the Real Gap in Your Lead Nurture
Quick reminder, this Wednesday, 3rd December at 2pm Sydney time, I am running the masterclass on the 10-Day Nurture Sequence and how to turn it into a 90-day trust-building system. Most clinics think their issue is marketing. It’s not. It’s what happens after the lead comes in. This session breaks down that gap and shows you how to close it. 🧭 The Gap Most Chiros Don’t See Here’s the honest truth: Most clinics lose their leads before the first conversation ever happens. Not because the leads were “cold” …Not because Facebook “sent low-quality people” …But because the clinic never created enough safety, clarity, or connection for the lead to take the first step. Cold leads don’t book because you reminded them. They book when they trust you can help. And right now, most nurture sequences don’t build that trust, they push too soon. This is the gap we’re closing on Wednesday. 🧱 What We’ll Work Through in the Masterclass Your CRM comes with the basic 10-day sequence: - 6 SMS - 1 email But the templates alone aren’t the problem. The real issue is the psychology driving each message. On the session, we’ll break down: 1. The emotional arc every cold lead goes through (Pain → Possibility → Clarity → Safety → Action) 2. How to customise your messaging so it feels human, not automated 3. How to add two more emails and stretch your sequence to 90 days 4. Why most clinics get Day 1 wrong. And how to win the first message so everything afterwards works. 5. How to re-educate leads who’ve “tried everything before” 6. Why trust, not offers, drives bookings And how to build that trust one message at a time. If you want more consistent bookings, more confident leads, and fewer “ghosts,” this is a must-attend session 💪 You can find the link in the calendar.