Most of you have been through the cycle - running FB ads before your systems could handle the volume, chasing NPs when you were already stretched, taking on overhead before you had the margin to support it. Basically it has been a matter of chasing more constantly only to come up short every time and need more.
This has presented often as a marketing problem, when in reality it's an internal structure problem.
Pracdev has partnered with Dr. Nathan Bridger to launch The Lean Practice — a 16-week find-and-fix program built around one outcome: more profit from the practice you already have.
This is not a scale program. It's a fix-first, profit-first program.
You don’t NEED to run ads
You don’t NEED to “Scale”
What you need is to understand how much bloat is in your practice and lean it out…
When that happens you can get out of the rat race of needing an abundance (and often unsustainable amount)of New Patients to meaningfully deciding how you want to practice, with actual margin - profit AND time.
A million dollar practice with 100k take home that requires 30+ NPs a week is not impact. It’s a heart attack. And as a marketer…I cannot save you with even the best NP generation tactics despite what the “scalebros” tell you.
The recipe of
1) Get an associate then
2) Get a marketing agency
at the same time, has seen more Chiros crash and burnout than succeed.
Why? They are 2 variables that you probably haven’t tested, deployed at the same time - and often the advice comes from people who grew through the golden age of Marketing. Cheap leads. Cheap agencies.
How would I know? I ran these campaigns for a lot of the people that coach you today - At least in Australia.
Banking on $5-10 CPLs
30% bookings
80% conversions
Associate arbitrage
And taking more time off to be a CEO…takes skill, time, and a certain personality trait.
Am not saying you shouldn’t grow…I’m saying you don’t have to grow LIKE THAT…there are other ways.
Here's what we're solving:
Profit margin — Profit margins are too thin making owners feel the need for more NP's. So we aim to identify and recover up to 20% of profit you're already leaving on the table - For some that's up to $5000 per month of existing rev, turned profit. No extra NPs needed.
Operational efficiency — You already know what to do but you need to get out of your own way. So we eliminate the bottlenecks slowing your throughput and costing you time
Lean growth — this is what you have been after the whole time. A clear, stable pathway that puts profit first before any growth lever is pulled, this gives greater return for the same effort.
We're opening 10 spots for the launch.
This is a paid program, and it isn't cheap, but there is a discount for being the launch cohort - but it'll cover the cost in savings alone within the 16 weeks.
The discount is only until the 10 spots have been filled.
If you're interested, send me a DM.
PS. Despite this being the “amateurs” way of growth, you’ll have a 7 figure associate practice owner, a Practice developer of a multi-practice group and a marketer to 100s of practices on your team.