21d • 📢 Channel
January Thesis (The 2026 Playbook Starts Here)
Everyone sees the January spike.
But almost no clinic understands what it actually means.
January isn’t “momentum.”
It’s rebound demand.
And clinics make the same mistake every single year:
They assume January’s numbers = growth.
The winning clinics do something different:
They treat January like the only month where demand is high and pressure is low.
They use it to:
✔️ Build their acquisition system
✔️ Train their NP call OS
✔️ Launch new nurture
✔️ Film their creative
✔️ Build a 20-ad library
✔️ Map out the year
✔️ Lower CAC with fresh angles
Not react.
Build.
This is why some clinics thrive by mid-year while others fall apart.
January sets the trajectory of the whole year.
Full thesis here — this one matters:
👉 Read the full article - https://www.pracdev.com/post/the-2026-playbook
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January Thesis (The 2026 Playbook Starts Here)
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