How to Build a 12-Month NP Marketing System That Runs Itself (Even If You Hate Marketing) · Influential Chiro

How to Build a 12-Month NP Marketing System That Runs Itself (Even If You Hate Marketing)

Most clinics don’t fail because they’re bad at marketing.

They fail because they don’t have a 12-month NP system.

So if I had to build one from zero in 2026, here’s exactly what I’d do:

5 new ads every month

Weekly lead list reactivation

Manual inactive patient reactivation

A real content engine (Authority, Authenticity, Action)

A monthly newsletter

Appointment setter training

Build ONE system per month (from the 5 Levels)

Do this for 12 months and you end up with:

• 60 ads in rotation

• A warm list that books every week

• A CA that converts at 50%+

• A content library that builds trust

• A marketing engine that runs on rhythm, not stress

This is how clinics make marketing predictable.

This is how they make it profitable.

This is how they finally get out of “feast or famine.”

I broke the whole plan down step-by-step here:

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