Shoutout to for the question! This is something many wholesalers and investors struggle with, so here’s the simple framework that consistently works 👇
If you want stronger performance from your ads, call out ONE specific seller motivation per ad. Don’t try to speak to everyone at once.
For each motivation you target, create:
🎥 2 video ads
🖼️ 2 image ads
Example motivation buckets:
- Major Repairs
- Inherited Property
- Foreclosure
- Tired Landlords
This gives the algorithm options and helps it match the right message to the right seller.
If you need creatives you can use right away
Test, iterate, and let the data tell you what wins. 🚀