For those following along — here's the latest from our live foreclosure test running across the top 250 novation markets. THE NUMBERS: ✅ Campaign 1 (Proven Creatives) — 2 more leads today at $27/lead. Overall CPL is sitting at $25/lead. We're under our $30 target. The scaling campaign is doing its job. 🧪 Campaign 2 (New Foreclosure Angles) — Fresh rebuild. Yesterday we killed the original testing campaign after it hit our automated kill rule. Duplicated it, dropped the underperformers, kept the top creatives, and used Manus AI to generate new angles to test. It's only spent $6 so far — no leads yet, but it's early. THE BIGGER LESSON: One day your campaign generates leads at $13/lead. The next day it spends $80 and produces nothing. That's not a broken campaign — that's Facebook ads. Stop making budget decisions based on what happened today. Measure your CPL over a 7-day window. That's the number that tells you the truth. HERE'S WHAT HAPPENS NEXT: ⏫ Campaign 1 — Budget is going to 90% of daily spend. The 7-day CPL is at $25 and the data is giving me the green light. We move. 🎯 Testing Campaign — Running lean at $7/day. Finding new winners will take longer at that spend, and I'm okay with that. Right now I'm more focused on generating quality leads at a good cost than rushing the testing process. New winners will come. As we stack more proven creatives into Campaign 1, click rates improve — and better click rates mean lower CPL over time. The system gets more efficient as it grows. Kill the losers. Scale the winners. Keep testing in the background. Repeat. 🔥 FOR YOU — WINNING ANGLES COMING TO THE LIBRARY: Every creative that proves itself in this live test gets added to the Proven Ad Creative Library — so you skip the testing cost and plug straight into what's already working. If you're running financial distress ads (or about to), keep an eye on the library. More winners coming as the data rolls in. Drop a 🔥 below if you're following along.

I just dropped The Facebook Ad Launch Challenge inside Inbound Marketing & Novations 🔥 👉 Start with the 7-day free trial and dive into the core pillars: 🏛️ Launch your first campaign 🏛️ Create & test winning ads 🏛️ Understand the metrics that actually matter Take the knowledge and bounce… OR stay, complete the challenge, and win your money back 💰 Why learn from me? ✅ 4+ years wholesaling experience ✅ Dozens of wholesale & novation deals closed ✅ Multiple 6 figures in assignment fees ✅ $10k+/mo in managed ad spend If you want to learn Facebook ads the RIGHT way — this is your move. 👉 Join the challenge now

Glad you’re here. This is a free community where we’re openly sharing how we structure our Facebook and TikTok ad campaigns to generate inbound seller leads. We’re building this community in real time, so you’ll see new resources, breakdowns, and freebies added as we go. 👉 Start here: Head over to the Classroom tab to check out our Facebook Ads Crash Course. If you find value in what we’re building, feel free to invite your friends or colleagues who could benefit from learning inbound marketing the right way. 👉 Still Hungry for More? For a deeper dive into how we are structuring and optimizing our Advanced Ad Campaigns Strategies and converting the leads with Novations, check out the 7-Day FREE Trial in our sister community Inbound Marketing & Novations. More coming soon. Appreciate you being early 👊