Mar 22 • General discussion
Ads Optimization Cheat Sheet
I just put together something I wish I had when I first started running Facebook ads for my real estate business — a simple Ad Optimization Cheat Sheet built specifically for wholesalers and investors doing lead generation.
It walks you through exactly what to do after you launch a campaign:
✅ How to set up your test the right way
⏱ How long to wait before touching anything
🔴 What to do if you got zero leads (and how to diagnose WHY)
🟡 What to do if leads came in but cost too much
🟢 What to do when it's working — and how to scale without breaking it
No fluff. Just a clear decision tree you can follow every single time you launch.
Hope this saves you some of the trial and error I went through. Drop any questions below — happy to help! 🙌
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Ads Optimization Cheat Sheet
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