4d • VA Tools & Resources
Hire a VA Ads are back on! 🎉
I had ads running for Hire a VA on Facebook for a while. And they weren't working the way I needed them to. Not because Facebook ads don't work - they do - but because I was using the wrong platform for the wrong audience.
I learned something at a Skool owner meetup a while back that changed how I think about this:
Google is for intention.
Social media is for discovery.
A business owner who is drowning in admin and actively searching "help with office paperwork" is not scrolling Facebook looking for solutions. They're on Google, typing exactly what they need.
That's where the Hire a VA directory belongs right now and first.
So I rebuilt the campaign from scratch - a clean Search campaign at $5/day, targeting business owners actively searching for administrative help.
No Performance Max.
No Display Network.
Just search intent, curated keywords, and ad copy that speaks directly to the business owner who is doing too much alone.
The things is - I had to learn all this. With the help of a course and Claude.
Will we go back to Facebook ads? Yes. Eventually. Facebook is where we'll build awareness and discovery for Hire a VA once the Google side is converting. But right now Google is the right move.
After I was done, Claude AI documented the entire setup into an SOP - every step, every setting, every pitfall we hit - so I can reference for the next round and I'm sharing it with you.
I attached it here for now but it's going in the classroom.
If you're a VA thinking about running ads for your own business one day, or if you ever want to offer ads management as a service, this is a real example to borrow from.
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Hire a VA Ads are back on! 🎉
