Getting Clear on Your Messaging: When Your Truth Matters More Than Agreement

Suzy Wraines

2d (edited) • General discussion

This morning, I posted something on LinkedIn that made me uncomfortable.

Not because it wasn't true, but because I knew some people might disagree.

And that discomfort?

That's where the clarity lives.

What happened when I stopped playing it safe:

My reach on LinkedIn increased (I have over 220 impressions and 1 repost in less than two hours).
The right people started responding (people are showing up that I don't know).
My message reached the people who actually need to hear it (people are commenting on their own experiences).

The question that matters:

Do you want people to recognize where you stand—or do you want to blend in with what everyone else is saying?

For you to consider:

Where have you been holding back in your messaging?

What truth have you been softening because you're worried about the response?

Your people aren't looking for safe.

They're looking for someone who stands for something they can recognize and relate to.

👇 Share below:

What's one area where you've been holding back in your messaging?

What can you change today so your message resonates with YOUR people, not everyone?

✨Here is what I posted:

Want to know the biggest difference between human and veterinary medicine?

In veterinary medicine, people paid $5,000 for pet surgeries without blinking.

They'd finance cancer treatment. Schedule reconstructive procedures. Invest in preventive care plans, all out-of-pocket.

Those same people? They believed they needed insurance approval to invest in their own health and wellness.

This wasn't about money.

It was about conditioning.

We've been taught that our own care only has value if insurance validates it. That paying directly makes care less legitimate.

Here's what I learned working in a cash-based wellness clinic:

People will pay when they trust the practitioner and see the value.

The insurance system didn't teach us that.

It taught us to hide behind credentials instead of owning what we offer.

When I transitioned to building my own cash-based practice, I had every credential, every skill, years of experience, and I was waiting for permission I didn't need.

The shift happened when I stopped asking:

"Am I allowed to do this?"

And started asking:

"What do I need to know to do this well?"

If you're a clinician wondering whether people will pay for your services without insurance, the answer isn't about them.

It's about whether you trust yourself enough for them to feel it.

That's where the real work begins.

What belief about insurance or self-worth is coming up for you as you read this? ✨

Here's the link to the post if you want to check it out. Click HERE.

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