We Built a Product That Doesn’t Exist (Yet)

One of the coolest projects I’ve worked on recently - building AI content for a startup that doesn’t even fully exist yet.

The product is called Neopin. It’s a wearable device that listens to your work conversations during the day and, using AI, analyzes how effectively you’re working.

The challenge was obvious:

there was no real product to shoot, no real footage, no real “scenes” to show. But they needed to visualize everything: how it works, how it looks, how it fits into real life.

Because they were raising investment and needed strong visuals + ads. So we built the entire visual world from scratch using AI.

- Product visuals

- usage scenarios

- work environments

- real-life situations where the device is used

Everything you’d normally shoot - we generated.

And the key here wasn’t just “make something cool”. It had to feel believable like something that already exists.

The final content was used in ads and campaigns and performed really well - helping them push forward with investor conversations and pre-orders

This is exactly why I’m so deep into AI production right now. You’re not limited by reality anymore. You can build the product, the story, and the visuals before the product even exists!

Curious what you think about projects like this would you want to work on something similar?

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