Good evening everyone, I hope you all have been doing well. I am happy to announce Cosmos has been approved to conduct clinical trials on multiple college campuses to monitor medication adherence of mental health medications! Happy Friday!

⚠️ Warning: Unless you're a Healthtech Growth Pro or you've worked 1: 1 with me to develop your GTM plan, you're likely making at least 1 of these 3 mistakes with your healthtech business and it's costing you hundreds of thousands of dollars in funding or revenue due to sheer ignorance. To save the day, this post reveals just how simple it can be to raise more capital and earn more revenue with your healthtech business by fixing a few common mistakes. For context: My business broke the million-dollar ceiling because I've fixed the 3 mistakes I’m sharing with you here. Mistake #1: The Target Audience is Too Broad & Too Diverse Most healthtech startups’ targeting strategy is like this: Me: “Who are you selling your healthtech innovation to?” Healthtech Startup: “I’m selling my [fill in the blank solution] to self-insured employer groups and consumers that use [fill in the blank solution].” Or, even worse, “I’m selling to health systems, the equine industry, the agriculture industry, and the hospitality industry. They all struggle with the same problem that we solve.” Me: “Your pitch deck would be more powerful and compelling if it was more specific and narrow.” Healthtech Startup: “Roxie, we cannot get more specific than this.” Really? C’mon. We've got to be more specific than that! 💸 It’s very expensive to pursue multiple markets at the same time and as a startup, you have to protect your cash reserves. 🚰 The competitive landscape is different among multiple markets and blending it all together dilutes your competitive position. 🔨 It’s impossible to nail your irresistible offer when you’re trying to appeal to a lot of different people. 📉 You lose the most powerful growth strategy you have: word of mouth. Different markets don’t speak to each other. They don’t hang out at the same conferences, the same watering holes. That makes it very difficult for adoption to spread. Here’s how to fix mistake #1: Think of markets like individual bowling pins.

I’m Shielvonda currently living in Birmingham Alabama (US). We’ve built a wellness and prevention app that facilitates the direct exchange of healthcare services without third parties. We hope to grow our user base to 400 in the next 90 days. However, our challenges are brand awareness and messaging. I am hoping to learn things that will help us overcome these obstacles and look forward to contributing to the community as well. I was encouraged to sign up by my cofounder who’s been following Dr. Roxie for sometime.

I live in Charlotte and I am excited to be part of the group - thank you Dr. Roxie. I have been in the healthcare space for over 23 years - I have worked with technology, software, medical device and consumer goods....on both the manufacturing side and distribution. Currently I am a fractional/outsourced sales leader. My passion is to help healthcare companies with their sales needs. This usually includes building up sales infrastructure to scale up or increase revenue. Engagements can be 3-4 months to 12+ months depending on needs! Areas I look at and can help with > Market fit, TAM, Value Proposition, Ideal Customer profile, lead gen, working with KOLs/influencers, Sales Process, Sales team recruitment, sales coaching, comp plans, forecasting, CRM, moving a product to market....and more. Happy to help anyone who needs anything!