What makes CER Business Finance Different/ · Networking from Hashtag Events

What makes CER Business Finance Different/

What Makes CER Business Finance Different?

1.CER is led by the Managing Director, bill christie, a Chartered Banker and Fellow of the Chartered Banker Institute, with over 40 years of experience in High Street banking, merchant banking, and consultancy. This level of senior‑level expertise is uncommon among small independent finance facilitators. Some years ago, Bill was invited, as having had previous senior positions in high street and merchant banking, to be a Banking Ambassador for Together Money. A new innovation in the sector and has, when appropriate, a specialist Team at Together Money who are dedicated to assist the Banking Ambassadors.

2. Focus on Identifying what Clients WANT and show them what they NEED.

As a Business and Commercial Finance Consultant, Bill does not simply package what clients request, CER emphasises uncovering the true financial need—a more strategic advisory approach.

This positions them as a consultative partner, not just an intermediary.

3. Full Proposal Preparation & Professional Presentation

CER goes beyond introductions by collating client information, preparing detailed proposals, and presenting them professionally to the most appropriate lenders.

This end‑to‑end preparation is a differentiator from standard brokerage firms that often expect clients to supply more of the work themselves. Hence Bill being recognised as a Business and Commercial Finance CONSULTANT.

4. Broad Sector Coverage Including Property, Development & Land

They explicitly support all business sectors, including more complex segments such as property development and land acquisition—areas where many brokers specialise narrowly or avoid higher‑complexity cases.

5. Ability to Secure a Wide Variety of Funding Types

CER provides business advice and guidance and access to identifying the appropriate financial tools. Collaborating closely with Accountants, Solicitors and many of their trusted professional connections.

Short‑term and long‑term loan

Cashflow solutions

Asset Finance

Invoice Finance

Commercial bridging finance

Development and property related funding.

Government supported Lending Schemes.

Capital Allowances

R&D Tax Credits

6. This wide range of instruments shows flexibility compared with brokers that focus on only one type of finance.

7. Tailored Identification of Funding Sources & Security Requirements

CER helps clients understand that what they WANT may not be what they NEED.