How emotion drives action with Jon Mowat
When we’re overloaded with content, it’s not logic that gets through; it’s emotion. In this session, Jon Mowat explores the real reason people engage, share, click, and buy: how they feel in the moment. Blending behavioural science with brand strategy, Jon reveals why the most effective campaigns don’t just deliver a message but trigger a response, going beyond theory to unpack the mechanics behind emotionally effective content.