Branding
There’s absolutely value in spending $25k-$40k+ with a branding agency. Especially when you’re getting the website, SEO, strategy and everything else that comes with it. But I don’t think most small home service companies need all of that to make a significant impact.
When we started Handy’s, we focused heavily on the things people would actually see in our community. Van wraps, uniforms, yard signs, door hangers, business cards, leave behinds, etc. We basically wanted a company doing $0 in revenue to look like it was doing $10M. And it worked.
Customers took us more seriously. Hiring became WAY easier because prospective employees thought they were joining something established and professional. People started recognizing our trucks around town. We went from $0-$1M in less than 12 months after opening our doors.
But the part I never expected was what the brand would do for me personally as the founder. It’s opened doors, created relationships and gotten me into rooms that have ultimately become significantly more valuable than any individual customer we’ve ever gotten from it.
I think a lot of home service owners still look at branding as a logo and a website. I look at it completely differently now. You don’t necessarily need a $40k agency engagement. You need the creative foundation that makes a small company look like it belongs next to the biggest companies in your market.
And I’d probably figure that out sooner rather than later.
There are a LOT of well-branded home service companies popping up right now.
Hit me up if you need ideas or want to hear more about how impactful our brand has been for Handy's
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Branding
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