As an business owner, I used to think TCPA was only something lead gen and call centers had to worry about but once I started using SMS for abandoned carts and promos, I realized it applies to us too. At first, I just wanted to move fast and grow revenue but after digging into it, I tightened up my opt in process, made consent super clear, separated transactional vs marketing texts and made opt out easy. Honestly, cleaning that up was a win. Not only did it reduce risk but engagement actually improved because the people on my list actually wanted the texts. Fewer complaints, better response rates and more predictable campaigns. Curious how other business owners here are handling SMS consent and compliance. Are you being strict about opt ins or taking a lighter approach?

Lately, I’ve been thinking about how much we beat ourselves up trying to be productive like machines. As a doctor, I always see people frustrated because they can't follow a rigid system, feeling like they "failed," when in reality, our brains just have a different operating system. Quick fact: the ADHD brain doesn't care about what's "important" or about "consequences" in the usual way. It sparks with Interest, Novelty, or Urgency. That’s why when we are passionate about an idea, we hit that hyperfocus mode where we are unstoppable, filming or editing for hours. But if a task is boring... the brain simply doesn't "start." It’s not a lack of willpower; it’s pure chemistry. I'm leaving you this video, which is a game-changer to understand why the "easiest" things are sometimes the hardest to start: 🎥 http://www.youtube.com/watch?v=Uo08uS904Rg I’m currently building Kusi in the carnival of the mind (new ebook), a project to talk about these topics in a more human and real way. Tell me I'm not the only one who only performs when the topic is exciting or when the deadline is literally on fire! 🔥👇