Living near the beach, I see it all the time. Families building grand sandcastles together, pouring their hearts into every sandcastle detail. But just as quickly as the tide comes in, those castles are reduced to nothing more than a forgotten mound, swept away in minutes. It’s hard not to see the same risk for family-owned businesses or anyone who’s built something from scratch. If you haven’t caught up with the latest changes on Google, you might be burying your head in the sand…literally... .... and your business could be the next castle to vanish without a trace. The tide has changed, but you don’t have to be swept away. In the podcast I show you the big thing you need to survive the next wave...

Turn your Doughnut Ring Stats Into New Customers Everyone needs to know what their customers are doing so they can get even more leads. Follow this podcast guide to gain insights on what your customers will respond to when they are looking for your services and products on Google.

What's the unfair Issue? 👉 Google favours shops. If you’re a service-based business without a storefront, you're already fighting uphill. 1. Own Your Service Area Not by listing every area in a 50 mile radius, not by copying landing pages and just changing the name of the area, how stupid do you think google is? No just own your are by getting reviews from people that live i those areas, getting photos of those areas getting customer recommendations with mentions of those areas Shops rank near their pin - your registered address is still your pin for rankings in your area, just own it by doing a great job with cutomers 2. Flood Your Profile with Visual Proof Photos. Videos. Even shots of your team working near local landmarks. Google loves local context — and this is where you can shine brighter than any high-street shop. 3. Niche Hard and Clarify Everything Define what you do clearly. Use the Q&A section to answer customer questions. Be the expert in your field — and Google will reward you.

Step 1. Find the questions people ask. Use Google’s People Also Ask and People Also Search For to discover what your target audience is looking for especially long-tail and niche terms like: - Property developers guidelines - Independent property developers - Luxury property developers Step 2. Turn those into GBP products. On your Google Business Profile, create new services titled exactly like the question or phrase. Unfortunately you cant put links under services - by all means add these under services, but to get the link to your website it needs to be where a link is available...products 👉 Add a short description showing how your business addresses that need 👉 Include a link to a dedicated page on your website (yes, Google lets you do this on products!) 👉 Price and image are optional - I would add an image of the service if you can Step 3. Build optimised landing pages on your website. Write helpful, keyword-rich content that directly answers the query (e.g., “How to Follow Property Developer Guidelines”).Include a call to action (book a consultation, download a checklist, etc.) Why It Works: ✅ Relevance: You’re matching the exact phrases people are typing into Google ✅ Authority: Your GBP and site are working together to show depth and trust ✅ Click-Through Magnet: Google LOVES serving answers that are instantly useful ✅ AI-Friendly: Google's AI reads your GBP and landing page and connects the dots! This turns passive listings into active lead-gen magnets. Simple. Strategic. And most of all… what Google wants. If you're not already doing this, you're leaving search traffic (and leads!) on the table. Let me know how you get on Enjoy

This sparks debate every single time. And yes, there are exceptions. But here’s my view. Most businesses would massively benefit from managing their own profile. Why? Because you speak your customers’ language. You see the changes in your business first. You know your competitors and you know what they’re really like. You can answer reviews like a real human, not like a copy and paste bot. Here’s the hard facts. If someone else is running your Google Business Profile, there’s high chance you’re losing rankings… and you don’t even know it. For years, “Google experts” sold the idea that you need them to rank #1. But in reality? That’s why so many businesses are failing right now. Google has changed the game. Spam filters are brutal. Competitors are aggressive. One wrong move, and your profile is gone overnight. Most owners think they’re safe… until they wake up suspended, or find themselves buried under competitors. I’ve seen it happen. But I’ve also seen something else… The businesses that win. The ones that stay at the top. The ones that grow every month. They have one thing in common: they own their profile. So I put this podcast together a while ago Enjoy