Here is a nice little strategy to try - let me know how you get on

Step 1.

Find the questions people ask.

Use Google’s People Also Ask and People Also Search For to discover what your target audience is looking for especially long-tail and niche terms like:

Property developers guidelines
Independent property developers
Luxury property developers

Step 2.

Turn those into GBP products.

On your Google Business Profile, create new services titled exactly like the question or phrase.

Unfortunately you cant put links under services - by all means add these under services, but to get the link to your website it needs to be where a link is available...products

👉 Add a short description showing how your business addresses that need

👉 Include a link to a dedicated page on your website (yes, Google lets you do this on products!)

👉 Price and image are optional - I would add an image of the service if you can

Step 3.

Build optimised landing pages on your website.

Write helpful, keyword-rich content that directly answers the query (e.g., “How to Follow Property Developer Guidelines”).Include a call to action (book a consultation, download a checklist, etc.)

Why It Works:

✅ Relevance: You’re matching the exact phrases people are typing into Google

✅ Authority: Your GBP and site are working together to show depth and trust

✅ Click-Through Magnet: Google LOVES serving answers that are instantly useful

✅ AI-Friendly: Google's AI reads your GBP and landing page and connects the dots!

This turns passive listings into active lead-gen magnets.

Simple. Strategic. And most of all… what Google wants.

If you're not already doing this, you're leaving search traffic (and leads!) on the table.

Let me know how you get on

Enjoy

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