Your webform qualification is killing your lead acquisition !!!

If you're working with businesses that have low volume lead flow, then don't follow the common guidance of complex webforms or on-page qualification.

I've learned this from working with over 30 local businesses. We've run hundreds of tests and finally are realizing that a really short opt-in or webform with just a few fields for contact information capture is far better for low-volume lead flow businesses.

There was recently a post in the GHL main group about a very similar welcome workflow that uses AI to do the qualification for you. I would suggest everyone move their clients to this format. The reason we used to have more complex webforms was to do the qualification for us. However, if a potential client is not ready to buy, this kills their form completion rate.

So let way more people in but let the AI-tool do the qualification at the next step. We've seen an 31% increase in qualified leads with some of our clients and an aggregate increase of about 12%. So a huge win for our clients which means a huge win for us!

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