11h • General discussion
Do you know why your most loyal clients feel like working with you feels so valuable to them.
Richard Weylman’s book “The Power of Why” encourages you to ask a simple question. Reach out to your most loyal clients and ask why working with you feels so valuable to them.
When you do this, the conversation shifts. They share what stands out in their experience. They tell you what helps them move forward. They point to moments you didn’t think mattered. You hear things you never would have identified on your own.
You start to see your value through their eyes. Your strengths look different. Your impact feels clearer. You gain language you can use with future clients because it comes straight from the people who trust you most.
Richard captures the message. Ask why. Listen closely. Use their words to show future prospects the difference you bring.
Pick two or three clients you respect. Invite them to meet for coffee or lunch. If they’re not close by, ask for a quick call or Zoom. Let the conversation flow. Let them talk. Their insight helps you refine how you show up and how you serve.
Steve
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Do you know why your most loyal clients feel like working with you feels so valuable to them.
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