3d (edited) • General discussion
This caught attention 🙌 for some reason 🇧🇷
We can take things for granted in globalization. This is one.
Your LATAM strategy is missing 43% of the market.
And it's not because you haven't found the right city.
Brazil accounts for 43% of Latin America's GDP.
It's also not a Spanish-speaking country.
Most US companies build one LATAM expansion plan, translate it into Spanish, and assume they're covered.
They're not.
Brazil runs on Portuguese. But it's not just the language. It's the legal structure, the tax code, the business culture, and the way decisions get made in a room.
Treating Brazil like the rest of LATAM is one of the most expensive assumptions in global expansion.
The companies that get it right build a Brazil strategy separately.
➣ Different language partner.
➣ Different compliance framework.
➣ Different relationship model.
One expansion plan doesn't fit a continent.
P.S. If Brazil is on your radar, the first question isn't "do we have a Portuguese speaker?" It's "Do we have someone who understands how Brazilian business actually works?"
P.P.S. Reminder pro tip: marketers and strategists are realizing more and more that the man-pleasing characteristics of AI consume resources and time that can only be mitigated with the right human intervention. Are you finding the right sweet spot?
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This caught attention 🙌 for some reason 🇧🇷
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