12d • General discussion
Does your content feel imported?
Translation protects accuracy - Localization protects reputation.
Big difference between one and the other.
Good questions to ask yourself.
“Is this trying to get someone to buy something?”
“Is this trying to build trust?”
“Is this explaining something?”
“Or is this something where precision really matters, like legal content?”
Don’t keep it vague. Be specific. Work with locals for each region, for each country.
This specificity translates into revenue!
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Does your content feel imported?
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