🚫 STOP trusting AI in a language you do not speak.
"You are shooting yourself in the foot!" = unintentionally harming your own interest.
Which, by the way, in Spanish is "shooting yourself in the temple", not in the foot,
And guess what?
I just checked Google translate out of curiosity and it suggested the literal, "pegarse un tiro en el pie".
It can be amusing, but there are cases in which it is not amusing at all.
The most common way to use that expression would be "it backfires on you" - "te sale el tiro por la culata".
What it matters? Because to a Spanish-speaker the literal translation says, "this is foreign", and foreign does not engage, much less sell.
Too many alternatives nowadays.
In today's world, customers are discerning more and choosing what is most human to make buying decisions.
A business can grow reaching out to Latinos. But they must STOP trusting AI alone.
+++ This is a snippet of a post from the Founder/CEO of one of our solid partners, a Language Agency. +++
ChatGPT told me the Hebrew on this welcome sign was correct.
Then admitted it was backwards.
Then said the Arabic was fine, only to admit it was wrong too.
I asked, "How can someone trust you in languages they don't speak?"
The response was honest:
"A user should not trust me blindly, especially in languages they don't speak."
Wait. Read that again.
ChatGPT said, "A user should not trust me blindly, especially in languages they don't speak."
AI translation tools are better, but they still can't replace human judgment.
When language is used to signal belonging and trust, good enough isn't good enough.
Another user asked AI:
How can a user trust you in languages they don’t speak?
The response was strikingly candid:
⇨ ChatGPT: A user should not trust me blindly, especially in languages they don’t speak.
What you did right (and why this matters)
You:
✓ Questioned certainty
✓ Rechecked assumptions
✓ Asked about trust, not just correctness
That’s exactly how errors in multilingual public material actually get caught in the real world.
Exactly right!
But how is someone to ask the right questions when they don’t know what questions to ask and how to evaluate the answers?
=== end of response from ChatGPT ===
What do you think? Interested in expanding into other markets?