12d ⢠PR Pro Talk w/ members
GCPR PRO TIP OF THE DAY đĄEarned Media vs. Paid Media
Know the difference or waste the budget
Earned Media = credibility you canât buy (but you earn)
This is when others talk about you because youâre interesting, newsworthy, or relevant.
Think:
- Press coverage đ°
- Interviews & podcasts đď¸
- Blogs, reviews, shoutouts
- Organic social buzz
Why it hits:
- People trust it more
- It compounds over time
- It builds authority, not just impressions
Downside?
- You canât control it
- It takes strategy + patience (no overnight miracles)
Paid Media = visibility you do buy
Youâre paying for placement. Period.
Think:
- Instagram / TikTok / Meta ads
- Google Ads
- Sponsored posts
- Influencer campaigns
Why it hits:
- Instant reach
- Scalable
- Perfect for launches, events, offers
Downside?
- The moment you stop paying⌠it stops working đŹ
- No built-in trust unless itâs done right
The real flex? Using BOTH.
Paid media gets attention.
Earned media builds belief.
Run ads â drive interest â leverage earned press to convert.
Thatâs how brands stop âpostingâ and start positioning.
Quick rule:
If you want eyes â paid
If you want respect â earned
If you want results â strategy
Tomorrowâs tip might hurt feelings. Stay tuned đ
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GCPR PRO TIP OF THE DAY đĄEarned Media vs. Paid Media
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