COMM101: Foundations of Professional Communication
Entry-level
Focus:
Core communications principles
Overview of communications disciplines
Media, messaging, and public narrative basics
Purpose:
Build literacy. Students learn the language, structure, and scope of the field.
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COMM102: Networking & Personal Presence
Comms 102 is about mastering social intelligence as a professional skill.
Because your next opportunity will never come from who you know.
It comes from how you’re known.
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COMM103: The Art of the Pitch – No Guarantees
Comms 103: The Art of the Pitch – No Guarantees is your beginner-friendly guide to pitching stories, brands, and ideas to the media. You’ll learn how to craft a compelling pitch, find the right outlets, and follow up smartly—without expecting a guaranteed hit.
This course is all about confidence, strategy, and knowing how to get noticed. Press isn’t promised, but with the right approach, your chances go way up. Perfect for creatives and professionals ready to start pitching like a pro.
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Press Release Playbook for The Academy
Yes, all the types.
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COMM200: Strategic Communications & Media Mastery
Level: Premium / Master-Class
Audience: Premium members ready to move beyond exercises into professional communications skills
Focus: Message strategy, media relations, campaign planning, sector-specific communications, measurement, and professional execution
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COMM300: Crisis Communications & Media
Examines crisis communications, media pressure, and reputation management. Students analyze real-world case studies, learn response frameworks, prepare holding statements, and practice managing narratives during legal, reputational, and public-facing crises.
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COMM400: Self-Representation & Pitch Mastery
Develops professional self-representation skills for founders, executives, and creatives. Covers pitching methodology, proposal writing, media outreach, negotiation language, and presentation strategy. Emphasis on securing opportunities through clear, persuasive communication.
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COMM500: Brands, Partnerships and Sponsorships
Explores brand partnerships, sponsorship strategy, and commercial collaborations. Students learn how to structure partnerships, evaluate brand alignment, draft proposals, and manage long-term relationships between companies, creators, and institutions.
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COMMS600: Government Contracting & PR Foundations
Course Description:
COMMS 600 introduces entry-level professionals to the intersection of public relations and government contracting. Students learn the fundamentals of federal, state, and local procurement, vendor certification, proposal development, and strategic communications in public-sector environments. The course emphasizes practical skills, applied exercises, and step-by-step guidance for building credibility and winning government contracts.
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COMM700: Institutional Strategy & Public Influence
Advanced study of communications within institutions, agencies, and large organizations. Focuses on policy messaging, stakeholder relations, inter-agency coordination, and public trust management in complex political and regulatory landscapes.
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COMM800: Executive Communications & Power Strategy
Examines high-level communications for executives and decision-makers. Topics include leadership messaging, internal communications, risk mitigation, advisory roles, and influence strategy during organizational growth, transition, or scrutiny.
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COMM900: Legacy, Ethics& Communications Leadership
Capstone-level course addressing ethics, governance, and long-term influence in communications leadership. Students evaluate ethical dilemmas, reputational responsibility, and the role of communicators in shaping institutions, culture, and public record.
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The Academy Tools & Templates
The Academy Tools & Templates Classroom gives you ready-to-use resources to plan, pitch, and track PR campaigns like a pro. Access pitch templates, media lists, trackers, and worksheets to organize outreach, measure results, and execute strategies with confidence. Perfect for creatives, founders, and PR pros ready to build visibility efficiently.
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