A reunion can turn into a headline for the wrong reasons. A 5-second interaction can trigger global backlash. Meanwhile, creators with phones are landing opportunities once reserved for celebrities. PR isn’t about being seen. It’s about being seen the right way. In today’s climate: • Every move is a message • Every moment is media • Every brand is one decision away from momentum… or damage control If you don’t control your narrative, the internet will do it for you. Welcome to modern PR. Happy Monday!

Good morning everyone, Eager to move into the next phase of teaching here :) Are you guys more interested in: a) Teaching videos and digital media or b) live streaming teaching and Q/A sessions? Let me know down in the comments 🤗 Wishing you all the best Tuesday, let’s make it count

After 10+ years in PR, the question I get most isn't "how do we get coverage?" It's "why isn't it happening faster?" Let's fix that—starting with the three timeline myths that cost brands the most. --> Myth: Three to six months is enough time to see real results. The best agencies require a one-year minimum for media relations programs. Six months in, you're still pouring concrete. You haven't built anything yet. --> Myth: PR placements directly drive sales. PR builds credibility. Sales happen when PR works alongside your full marketing stack. The consumer journey is never A to B — it's A to C to B to F and back again. PR is the layer that makes every other touchpoint more persuasive. --> Myth: No monthly placements means your PR team isn't working. There will be lulls. Editorial calendars shift. Stories get killed. A quiet month is not a failed month — it's a month of pitching, relationship-building, and positioning for the next wave. Ask what's in the pipeline, not just what's landed. PR is a long game. The brands that win are the ones that commit to it like one. → Next week: The coverage myths that are setting you up for disappointment. #PublicRelations #PRMyths #BrandBuilding #EarnedMedia #PRStrategy

Would you rather win a $50K government contract with tight margins or a $10K private client with full control—and why?

Hey Everyone! Just wanted to check in to see how everyone is doing? How far are you guys with your lessons? Let me know if there's any additional information, you may be curious to learn within the PR realms. Also, DM me for any business consulting calls --- Always here to help. Xo, L