I'm testing an ad that leads to an instant form with some conditional questions, but it doesn't seem easy to walk through it the way a user would. It skips over stuff, and there's no way to test it repeatedly. Am I missing something, or does anyone know how to test that?

Here's my hot take on this lovely Saturday: if you're a small to mid-sized business and you're running Awareness or Engagement campaigns, you're lighting money on fire. Here's why: 🔴 Awareness optimizes for impressions and reach. Meta will find the cheapest eyeballs possible. Bots, click farms, and audiences that will never buy from you. You'll get a "great" CPM but no meaningful impressions. 🔴 Engagement optimizes for likes, comments, and shares. Meta finds people who engage with EVERYTHING. Again, trash impressions. Your post will look great on the surface, but those people don't have any intent to convert. The problem is both objectives optimize for vanity metrics, not a meaningful conversion action. What we recommend instead: ✅ Even if your goal is "brand awareness," optimize for a bottom-funnel action like a lead, purchase or even a button click. You'll still get reach and build awareness but it will reach people who actually take meaningful action. This means the awareness you're building is with the right audience. People who might actually convert down the road. ❓Anyone still running Awareness or Engagement campaigns? Tell me why in the comments, genuinely curious if there's a use case I'm missing!!

I’m hearing horror stories about how using your personal fb account to run many ad accounts can get the personal account banner - what’s the safe/best practice? How do media buyers manage a ton of accounts? Currently my personal account is an admin in all my ad accounts which are under several different fb business portfolios, one business portfolio per niche. Is that the right setup? @Marlee Anderson @Thomas Murray