What does the "buyer path" look like on linked in?
I’ve never really made a friend online before…But I have made a lot of friends in real life, and I realized there’s a pattern that usually works for me.
Here’s how I make friends offline — and I’m curious how this translates to LinkedIn:
  • Start small: A smile and a hello when I see someone regularly.
  • Build familiarity: Once they recognize me, I might give a genuine compliment.
  • Light conversation: Short, casual chats back and forth.
  • Find a reason to connect: Usually our kids like each other, so I suggest a playdate (yes, it’s a little awkward, but it works).
  • Exchange contact info: I get their number.
  • Stay in touch (the real key):I usually add them on Snapchat and send random, funny, everyday snaps. Moms LOVE snaps — it keeps things easy and low pressure.
  • Text with purpose: After a bit, I’ll text to actually set up the playdate.
  • Deepen the connection: We text about school stuff, snap about daily life, and just stay present.
  • Make it official: I invite them to a ladies’ night, karaoke, bingo, or my golf league.
  • If they show up… We’re friends.
So now I’m wondering.. If this is how real friendships form in real life, what does each step look like on LinkedIn?
  • What’s the “smile and hello”?
  • What’s the Snapchat equivalent?
  • How do you stay consistently visible without being annoying?
Would love to hear how others build genuine connections here — especially if you’re more comfortable making friends in person like me.
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3 comments
Nyssa Lieder
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What does the "buyer path" look like on linked in?
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