Only TWO things stop you from CLOSING...
I was on a call the other day - this dude sitting there, arms crossed, face blank.
“Can I just think about it for a little bit?..."
Sure you can.
Many closers will lose the shit in that moment. They start talking faster, pitching harder, trying to use logic to work their way out of it.
But after 20+ years of hearing every version of “let me think about it,” here’s the truth:
Every objection boils down to two things.
- Lack of trust.
- Lack of urgency.
That’s it. Period. Every single time.
If they don’t trust you, they will stall.
If they don’t trust the offer, they deflect.
And if they don’t feel urgency, they’ll drop you before you even hang up.
You can call it “timing,” “money,” “spouse,” “budget,” whatever - it’s all the same story underneath.
The best closers don't memorize and parrot rebuttals like robotic dopes.
They slow down, listen, and figure out which one they’re really dealing with.
They rebuild trust. They create clarity. They make NOW - make sense.
That’s the difference between chasing objections and controlling the call.
Because when a prospect trusts you, and they actually understand why now matters, there's no need to push them.
They close themselves...
GC