B.E.S.T. framework · The Social Growth Skool

B.E.S.T. framework

The B.E.S.T. framework in Russell Brunson’s pain lesson helps marketers understand their audience’s struggles deeply by breaking down their experience into four key areas:

1. B – Behavior: What Did They Do?

• What actions did they take in response to their pain?

• Example: Did they try multiple diets, buy supplements, or binge-watch motivational content?

2. E – Emotions: What Did They Feel?

• What emotions did they experience in that situation?

• Example: Did they feel frustrated, hopeless, embarrassed, or desperate for change?

3. S – Situation: What Was Happening?

• What circumstances triggered their pain or struggle?

• Example: Were they at a doctor’s appointment getting bad news, struggling to fit into old clothes, or feeling exhausted at work?

4. T – Thoughts: What Did They Think?

• What internal dialogue were they having?

• Example: “I’ll never be able to lose weight.” “Nothing works for me.” “I hate looking at myself in the mirror.”

How to Use the B.E.S.T. Framework in Social Media & Marketing

To connect with your audience on a deeper level, craft your messaging using this framework. Here’s how:

1. Storytelling in Your Posts (Using B.E.S.T.)

Instead of saying: “I help people lose weight with my program,”

Use B.E.S.T. to create an emotional connection:

🔹 B (Behavior): “I remember stepping on the scale every morning, only to see the same number staring back at me. I tried every diet, every workout trend, but nothing stuck.”

🔹 E (Emotions): “I felt defeated. I avoided mirrors, dreaded social events, and convinced myself that maybe I was just meant to be this way.”

🔹 S (Situation): “One day, at a family gathering, I overheard someone whisper, ‘She’s let herself go.’ That was my breaking point.”

🔹 T (Thoughts): “I decided enough was enough. I had to find something that actually worked for ME.”

👉 Insert Offer Here: “That’s when I discovered a simple, science-backed way to finally lose weight and feel incredible again. I put everything I learned into my [program/product], and now, I want to share it with you.”

2. Crafting a Call-to-Action (CTA) Using B.E.S.T.

• Instead of: “Buy my product today!”

• Say:

“If you’ve ever felt stuck, exhausted, or frustrated because nothing seems to work… I get it. I was there too. But I found a way out, and I want to help you do the same. Drop a 🔥 in the comments if you’re ready to finally take control of your health.”

Why This Works

• Emotionally Engaging: People buy based on emotions and justify with logic. B.E.S.T. helps them see themselves in your story.

• Relatable & Trust-Building: When you describe their exact thoughts and feelings, they feel understood and trust you.

• Action-Driving: When people connect emotionally, they’re more likely to engage and take the next step.

Next Steps: Apply This to Your Content

• Use the B.E.S.T. framework in your next social media post or sales page.

• Share a story from your audience’s perspective that follows B.E.S.T.

• Test engagement by using a CTA that speaks to their emotions and thoughts.

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