Why Your Dance Studio Needs to Be EVERYWHERE Right Now

Gone are the days when someone saw your Facebook post, visited your website, and booked a trial.

Now?

👉 They see your ad, check your Instagram, read your Google reviews, ask in the local Facebook group, sign up for your email list, stalk your social media for three weeks, drive past your studio twice, and THEN maybe book a trial.

This is why I'm obsessed with what I call Top of Mind Marketing - creating an 'omnipresence' so that no matter where your ideal families are looking, they're seeing you.

What does omnipresence actually look like? 🤔

It's not just posting on Instagram three times a week. It's:

Organic social media that shows your culture and values (for both kids & parents)
Optimised for search (yes, people are searching for dance classes on social, not just scrolling)
Showing up at community events (not just performing – think branded uniforms, sponsorships, lolly bags with QR codes)
Being in local media (radio, newspaper, council connections)
Paid ads to get in front of new people
Email marketing to nurture the investigation phase
Google Business Profile optimised
Every free listing site you can find

In my 25 years owning dance studios, there were seasons where I said YES to everything ✅

I had a big dance studio magnet on my car, I did local sponsorships, was at community events, donated prizes, did local radio interviews, networked with my local council, made local business partnerships. I wanted to flood search results and conversations.

Because when someone new moves to your area and asks their neighbour "what's a good activity for kids?" – I wanted their neighbour to say us, even if they'd never stepped foot in our studio.

That's the power of being top of mind 💪

Is it work? Absolutely.

But if you're in a growth season right now, this messy buyer's journey means you need to be everywhere they're looking.

What's one place you could show up this month that you haven't been?

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