Feb 16 • Ads 📢
Stop saying “Book a trial” ⛔
Lots of dance studio owners speak the language of studios, but parents don’t.
“Book a trial” sounds like a task and an implied commitment.
Parents are asking, “What’s in it for my child?” and “Is this low-pressure and safe?” Use that.
What not to do:
- “Book a trial”
- “Trial class available”
How to change it (easy to understand & shows what's in it for them):
- “Try dance for free"
- “Free taster class for 3-5 year olds"
- “Try your first dance class & see if they love it”
- “Love it or it's free”
PRO TIP:
Because of Meta's AI targeting, make sure your ad images:
- Show happy kids of the age you are targeting
- Have eye contact directly 'to camera'
- Show kids that actually look like they are in a dance class
- Include ethnic diversity (especially if your dance school is in an ethnically diverse area)
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4 comments
Stop saying “Book a trial” ⛔
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