I am going to do an ad for a workshop that is coming to our studio. These guys are from America and very well known. (Joffrey is who they are & we need external dance students to come along). For us its not about poaching which i believe alot of studios think it is its about giving the dance community an opportunity for these guys to come and learn from them. They are also taking auditions for their summer school in the USA which is huge for Perth dancers. I need to promote it to the dance mums of Perth, normally you say dont worry about selecting interest as Meta do what they think anyway, should I be selecting dance mums, dance workshops etc in my ad? Or just keep leaving its blank and let meta do its thing?