Help! Need brains trust.... · Dance Marketing Pro

Help! Need brains trust....

I run an adult Introduction to Ballet course, and at the end of the course we have an offer where they can re-enrol. I have stumped myself this time because of where the dates fall in the calendar and need a new offer.

The guidelines are that usually we offer 6 classes for the price of 4, which is essentially 25% off. I can't do that offer this time because of the number of classes in August. They already have free shoes and a free workbook they got from the course. I need an offer to get them onto a permanent enrolment now.

So far I've come up with

7 classes for the price of 9 (just doesn't sound very sexy! and is a big bill)
25% off July and August (pro - great for me, con - big upfront bill for them)
25% off July only (pro - easy sell for them for July, con - they will get a comparatively huge bill for August)

Any other ideas, thoughts, suggestions? My box is too small and I can't get out of it!

0 comments