Threads Update (Wins and Failures)

Piggy backing on Maliha's Update, I thought I'd share an update on the Threads win's I discussed the last time around.

First, Maliha caught wind of some of my success, gave it try, and decided it's not for her, at least not now.

I don't blame her...

There's a lot of crap out there, and social media is not for everyone.

But over the past few years I've learned a thing or two, and one of the things I experimented with recently is something I'm calling "Buyer Persona Battleship".

It's where, with the assistance of Chat GPT, you quickly map out 11 mutually exclusive, collectively exhaustive buyer personas who are best fit for whatever it is you have to offer, and identify what the main motivation they have for achieving whatever benefit your offer or service provides.

Then, again with Chat GPT, you quickly map the map out the primary pain points, desires, beliefs, thoughts, and feelings across all 5 stages of customer awareness.

Then, again with Chat GPT, you quickly turn all those insights into 100s of very simple audience callouts inviting people to check out your profile on Threads.

And for whatever reason... the Threads algorithm deems this very simple, rudimentary posts as "highly personalized" and therefore fit to show to tens of thousands, or sometimes hundreds of thousands of people.

Where most posts get 500-1000 views.

These get thousands.

No matter your follower count.

It's kind of insane, but it makes total since when you understand how the social algorithms work. Which is basically: show people content hyper personalized to them.

The result is a simple piece of content that looks something like this:

"If you spent your 20s or 30s digging yourself into debt but deep down you desperately want to become financially free, I hope you find my page."

This is a real post from one of my clients who teaches Financial Independence and investing, and it got 189,000 views while generating 1,600 news followers for his account. And while we can't be 100% precise on measuring email subscribers according to individual posts, the estimate is around 100 new email subscribers from this post alone.

And it all happened in a matter of about 2 days.

Kinda crazy, but he already had a huge following, so no surprise there...

But the fact that each and every one of the posts we generated using this strategy, all got tons of views, and at least 15 new followers, and possibly new email subscribers... we think there's something there.

And another client, Abbey, who's a men's style guide, she had no following to speak of, used the same strategy, and went from 800 followers (all ported over from instagram), to over 1,900 in just a few days, and got her first 91 email subscribers to a brand new email list.

So I think this works in any niche...

I tried it on myself first and also got results, but it didn't work for me quite as well as it did for Abbey, but I think that's because I'm in marketing and everyone hates marketers.

All to say...

Simple little tricks like this make growing your email list on social media feel a lot lighter.

Because I think right now everyone in organic content marketing land is over-thinking things, hiring ghostwriters, trying to be all impressive, and write crazy prolific posts that go viral...

When really you need to do is be like, "Hey, I'm like you, and maybe I can help".

All to say...

Some personal wins here with a few hundred new followers and almost 100 new email subscribers from Threads. Some client wins using the same strategy.

And in addition to that, I just launched my own SKOOL community around growing your email list using Threads, and while there are only 6 of us right now, I've decided to keep it intentionally small by making it paid but affordable because I'm on the fence about whether or not a free community will serve the function I want it to in my business or not.

But the results so far, is that I imagined it would get to 10, maybe 20 members over the course of a week, but I have no clear indication that is going to happen.

So I'll keep plugging away, promoting it to my list, doing personal outreach.

And if still no more people join, I'll have to reconsider my enrollment strategy.

If nothing else, I hope this at least provides you some interesting reading material while you're in the bathroom this afternoon.

All the best,

Kevin Hood

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